Saturday 9 March 2013

ESCON: Fun Theory

These Brilliant Elevator Ads Will Make Waiting For The Lift Fun...

 As consumers get increasingly immune to advertising, advertisers need to constantly come up with new and creative ideas to get the attention they want—and one of the best places to place an ad is at the elevators.

Taking the elevator is necessary and often for many people; all they can do while waiting for it to reach them is to stare at the doors—so why not utilize this highly-visible space for advertising?

That is precisely what some innovative companies and agencies have done—by making use of the elevators’ sliding doors and interiors, or the up-down motions of lifts along exposed shafts, they have created some brilliant ads that are amusing, memorable and effective.

1.Folliderm: Bald Man 
2.Coca Cola Zero 
3.Oreo
4.Great Lakes Science Center: See Inside
5.Gold Gym 

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